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Hispanic Marketing in Quotes

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©Ixmati Communications, 2017. Unauthorized use or duplication of this material without permission from the author is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Mari D. González with appropriate and specific direction to the original content.

English: CEO of the Salt Lake Organizing Commi...

By Mari D. González

THE PREMISE: “America’s corporations can no longer ignore Hispanic marketing like Mitt Romney did.”

THE RELUCTANCE: “Companies [have failed] to understand the importance of being culturally relevant because they first-and-foremost have their brand’s interests – rather than Hispanic consumer’s cultural values, preferences and passion points – at heart.” Armando Azarloza

THE CHALLENGE:  “Companies are deprived of diversity in leadership, [thus] lack the imagination, creativity, authenticity and innovation to market to today’s fast growing demographic shift.”

AND THE GOOD NEWS:  “Hispanic small businesses are growing at twice the rate of the national average – generating over $350B in annual revenues (that some estimate is closer to $650B).”

Quotes from Forbes’, November 12, 2012, article by Glenn Llopis

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1 Comment

  1. RedRhino says:

    The expanding rate in the Hispanic market is something a lot of companies are struggling to understand and utilize.

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