Mari D. González, M.A.

Owner and Founder 

Mari founded IXMATI and enrolled in graduate school to expand her knowledge of her just-found passion—cross-cultural communication. She received a Master of Arts degree in Intercultural Relations (MAIR) from the University of the Pacific after completing three research projects including a thesis. 

Graduate school research focused on the emerging bilingual, second-generation Latinos/Hispanics’ ethnic identity, acculturation, and linguistic preferences. Her thesis titled, “Localizing Websites: A Comparative Study of Cultural and Linguistic Adaptation of Content and Design for the Latino/Hispanic and Mexican Markets” was published in 2013.

After completing the master’s degree, she began consulting on Hispanic online marketing and teaching graduate and undergraduate courses on global marketing and social media. She now concentrates on conducting intercultural training for diverse teams and providing cross-cultural consulting and translation services. She is an IDI Qualified Administrator.

Martha Potts

Translator and Editor (Spanish)

Peruvian-born Martha Potts made the United States her home after living in several other countries. She studied Business Administration at the Universidad San Martin de Porres in Peru and was the Executive Secretary to the Presidents for Marubeni Corporation and Japan Oil Company in Peru and Venezuela.

Martha designed a training curriculum, “Do’s and Don’ts of Living in America,” for foreigners coming to work and live in the US. She has worked for Chevron Corporation as a relocation consultant, Spanish tutor, interpreter, and translator. She is a consultant with the City of Concord and coordinates its Welcome Packet program.

Her time is spent managing sustainable community development programs, providing translation, training, supporting immigrants adapting to a new culture, and being with her husband and two children.

Connie Cobb, M.A.

Editor (English)