IXMATI works with you to support your business by helping you understand your culturally diverse consumers. We focus on the differences and similarities between the macro culture and the several Latino segments in the U.S. We want you to feel confident when targeting Latinos/Hispanics. For that, you need to recognize their values, but you do not need to be an expert in Latino culture. That is our job!
IXMATI has supported companies and organizations with bilingual social media best practices, market research specific to culture and language, advising on culturally relevant content in English and Spanish, translation and cross-cultural training for the past ten years. Supported companies include, FWD.us, UC Berkeley, Chevron, OnCall-Australia, City of Oakland, City of Concord, eStorm, IMIA, Winning Strategies, Maximo Branding, John Muir Hospital and Diablo Mountain Nursery.
IXMATI founder, Mari D. González, has academic credentials and expertise in cross-cultural online communication and language services. Her passion for learning by listening is behind her extensive experience and success in outreach and marketing to Latinos.
For a free consultation, contact us.