By Mari D. González

What Makes Latinos, Hispanic?

It is their pride of their culture of origin, their personal stories before coming to  the U.S. and the similar challenges faced once here.

PR Newswire’s meet the media (Photo credit: robinhamman)

And, PR Newswire knows it.  Their invitation for Hispanicize 2013 conference participants to showcase their national flag along with “Thier Historia,” is a great example of cultural relevance that promotes conversation in the conference and on social media.

Here is their call to action: “PR Newswire, a long-time sponsor of Hispanicize, invites Hispanicize
2013 attendees to stop by booth #8 to collect a Latin American flag sticker they can attach to their PRN “Share Your Historia” pin. PR Newswire also invites everyone to “Share Your Historia” via Twitter, hashtag: #shareyourhistoria, telling us why they retain a strong affinity to Hispanic culture.”

Note that the post does not say “collect your Hispanic flag,” but Latin American flag. Thus, when we talk about Hispanics, in reality we are talking about Latinos or people with origins in Latin America.