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Identity and Endearing Names

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©IXMATI Communications, 2023. The unauthorized use or duplication of this material without permission from the author is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Mari D. González or IXMATI Communications with appropriate and specific direction to the original content.

By Mari D. González

Our view of ourselves continues to change as the context changes, as we grow in market potential, in political power, and become more educated. No ethnic group named by an out-group has ever been monolithic. The grouping and the naming is usually in the context of a dominant vs. minority group in which the “namer” assumes control. I’m reading about the emergence of a new public identity of Moslems in Germany where they are seen as having a religious identity even when they no longer practice Islam.

Different historical factors influence the relationship between Americans of African vs. Anglo descent and Americans of Latino/Hispanic vs. Anglo descent. The first has been anchored in color alone (which I’m glad is changing) whereas Latinos/Hispanics come from a reverse view of color influenced by Catholic humanistic values where any amount of European blood moved them away from their indigenous or African roots and thus closer to the dominant social group.

I’d say that because I am “blanquita” or “guerita,” and enjoy the unearned privileges that unfortunately come with it, I have even more responsibility to advocate for an educated view of Latinos/Hispanics, immigrants, and any minority for that matter. By the way, “blanquita” and “guerita,” aren’t used as endearments but are common terms in families where one sibling is blonde with light eyes and the other is dark skinned such as in my own family.

I was born and raised in Mexico and moved to the U.S. I have college degrees from both countries, which has definitely shaped my views. And contrary to what the media portrays, the majority of people Latin America are not poor but working class (not much different from the U.S. now in terms of unemployment and job security). Here are Senator Chris Dodd’s words that support my view:

“… the Latin American economy, long defined as “emerging,” has finally emerged. In the five years leading up to the 2008 global financial crisis, Latin American economies experienced growth rates of 5.5 percent, while keeping inflation in single digits. And when the crisis did hit, Latin America stood strong, weathering the crisis better than any other region in the world. While income inequality remains a significant issue (as it does in the United States, I might add), 40 million Latin Americans were lifted out of poverty between 2002 and 2008.”

Below is the Hispanic Professionals LinkedIn group discussion thread that inspired me to write this post.

Member of LinknedIn’s Hispanic Professionals group: “What has happened in the US is that scholarly research and media attention has focused principally on the urban poor and then attributed what they learned about that particular world view to blacks in general.”

Mari: This is exactly what I call “Ethnifying Class,” a term I thought up based on personal experiences as I continue to move back and forth between whites and Latinos/Hispanics in different circles (social classes). I recommend that you read “The ‘Splintering’ of America’s Black Population” which talks about the now recognized socioeconomic diversity among Blacks in the U.S.

Member of LinknedIn’s Hispanic Professionals group: “This does not happen with white Americans … the attitudes and behavior of poor urban and rural whites are not attributed to whites in general.”

Mari: Because whites make up the dominant culture, they can afford to campaign for how they want us to see them. However, it must be a lot more difficult to be poor and white because poor whites are invisible in a way.

Edited by Connie Cobb

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