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Latinas Use of Social Media

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©Ixmati Communications, 2016. Unauthorized use or duplication of this material without permission from the author is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Mari D. González with appropriate and specific direction to the original content.

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By Mari D. González

Brazilian market research firm Sophia Mind reports some preliminary differences in social-network sites use between American and U.S. Latinas -women from Latin America including women of Brazilian descent.

Sophia Mind summarizes, “while American women use social networks mostly to connect with friends and family, [Latina women in the U.S., Brazil, Argentina and Mexico] use social nets to find information on products and services” (Malykhina, 2010, ¶ 4).  The study notes the lack of culturally relevant content for Latina women in the U.S., and concludes that only 21% U.S. Latinas/Hispanic women feel social networks meet their needs.


1 Comment

  1. Thanks for posting this great article!

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