Translating Culture
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To attract “Spanglish” speakers, you need to appeal, invite, and get close to a younger generation of Latinos who do not necessarily are fully fluent in Spanish but have acquired the emotional vocabulary of their parents’ language.
Speaking Spanglish represents having a dual and hybrid cultural identity. The language itself is a mix of what is relevant in Spanish but does not exist in English or cannot be completely expressed in English.
By Mari D. González Inter-ethnic relations have been taboo in the U.S. because assimilation has been expected from immigrants and minorities. Assimilation has mainly…
By Mari D. González I conducted a series of training sessions last year for a company whose employees are close to 50 percent Latinos…
By Mari D. González As an cross-cultural consultant, I was trained to analyze communication across cultures and to interpret the differences and similarities among various…
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