IXMATI

Home » marketing to Latinos » Aflac and Amateur Spanglish

Aflac and Amateur Spanglish

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Twitter Updates

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Archives

copyright notice

©Ixmati Communications, 2017. Unauthorized use or duplication of this material without permission from the author is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Mari D. González with appropriate and specific direction to the original content.

Aflac

I’m yet to see how “Tu vales por two” resonates with bilinguals because “two” sounds contrived. The Spanish phrase is, “Vales por dos.” Replacing “dos” for “two” does not make this phrase Spanglish. It makes it incorrect in English and in Spanish and for that matter in Spanglish.

This is a good example of amateur Spanglish, non-fluent Spanglish or Spanglish for beginners. For Spanglish to work, it has to be a mix of emotionally-charged words in Spanish that are commonly known among Spanish speakers which do not translate in well English or words that were first learned in English and never learned in Spanish because they are too long or impractical.

Spanglish is an “insiders” language that is learned through socialization and mingling with other Spanglish-speakers. Spanglish is spoken among a subculture of in-group members who grew up speaking Spanish and English simultaneously.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s