Home » hispanic marketing » Spanish-dominant Bilingual Youth

Spanish-dominant Bilingual Youth

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Archives

copyright notice

©IXMATI Communications, 2023. The unauthorized use or duplication of this material without permission from the author is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Mari D. González or IXMATI Communications with appropriate and specific direction to the original content.

Bilingual youth who construct their vocabulary between what they learned at home in Spanish and what they learned at school or work in English are more comfortable with a casual language among their peers that mixes phrases and words of these two languages.

According to my study of language preferences in digital media among 18-25 year-old Latinos/Hispanics, the less acculturated ones side with Spanglish-themed programming such as the no longer existing Univision-owned radio station “La Kalle,” because mainstream media does not resonate with who they are collectively.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Recent Comments

Mari D. Gonzalez on From East Indian to Mexican…
Kawatani Takashi on From East Indian to Mexican…
Sriguna Reddy on CROSS-CULTURAL vs. INTERCULTUR…
%d bloggers like this: