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Univision Network No. 1 last week

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©Ixmati Communications, 2016. Unauthorized use or duplication of this material without permission from the author is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Mari D. González with appropriate and specific direction to the original content.

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Mari D. González

Does Univision, the largest U.S. Spanish-language TV network, understand that the largest Latino/Hispanic segment -young and bilingual- want relevance and quality in media?

The emerging young Latinos/Hispanics have been complaining about the lack of quality of programming at Spanish-language TV networks and that the English-language networks neither represents them nor includes them.

With the news that Univision has taken the No. 1 spot on viewership not only among Latinos/Hispanics but across the board, perhaps Univision is finally listening to this powerful market subgroup.


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