Home » hispanic marketing » Generalizing Hispanics and Marketing

Generalizing Hispanics and Marketing

copyright notice

©IXMATI Communications, 2025. The unauthorized use or duplication of this material without permission from the author is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Mari D. González or IXMATI Communications with appropriate and specific direction to the original content.

By Mari D. González

Fast and easy analysis does not always translate into accurate analysis.  The infographic below from CutCue states that “U.S. Hispanics are very proud of their heritage and never forget where they come from.” This might be true for Latinos/Hispanics across generations—more specifically Latinos/Hispanics of Mexican descent who are the majority.

However, the next statement, “They are self reliant and have a negative view about asking for help” relates more to individualistic societies. In general, Latinos/Hispanics regardless of their acculturation level tend to be on the collectivist side. So, my question is—Which segment of Latinos/Hispanics is CutCue talking about?

tumblr_mc9n2uFE4x1ru4jmko1_500


1 Comment

  1. […] Generalizing Hispanics (ixmaticommunications.com) […]

Leave a comment