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Research and Opinions in Hispanic Marketing

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©IXMATI Communications, 2023. The unauthorized use or duplication of this material without permission from the author is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Mari D. González or IXMATI Communications with appropriate and specific direction to the original content.

By Mari D. González

Below is my response to the post “Why Hispanic Communities Should be the Foundation of Your Hispanic Market Research” by Jose Espinoza:

“Because there is a big difference between research-based information and opinions. Thus, constant research done by in-group professionals is needed. “

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