Translating Culture
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By Mari D. González
If one wonders what the U.S. American ethos is, one can see it fully represented in the Super Bowl ads–the dreams, the myths, the wishes, the material values, the perceived beauty, the wishful thinking, and what should or could be.
It is in marketing that those ideal values get updated to be more inclusive and reflect what we observe in daily life–an obvious ethnic diversity–made up of continuous waves of immigrants that keep moving this country forward.
By Mari D. González Inter-ethnic relations have been taboo in the U.S. because assimilation has been expected from immigrants and minorities. Assimilation has mainly…
By Mari D. González I conducted a series of training sessions last year for a company whose employees are close to 50 percent Latinos…
By Mari D. González As an cross-cultural consultant, I was trained to analyze communication across cultures and to interpret the differences and similarities among various…
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