By Mari D. González

I’m pleased to see how millennials are influencing our current society. They have acquired a broader awareness of their social and global environments than previous generations.

New generations are more “contextual” or high context and are influencing the workplace and our current societal values. They are more in tune with their social and physical environments and have a sense of a global community. They care more about world affairs and social causes.

These facts are relevant to cross-cultural communication because millennials and Gen Z are changing the emerging American culture.  These changes are due to the circularity and interconnectedness of online communication and to the fact that a great majority of youth come from cultures that are collectivist such as Latino and Asian.

* Image by Jake Ingle on Unsplash