By Mari D. González

If one wonders what the U.S. American ethos is, one can see it fully represented in the Super Bowl ads–the dreams, the myths, the wishes, the material values, the perceived beauty, the wishful thinking, and what should or could be.

It is in marketing that those ideal values get updated to be more inclusive and reflect what we observe in daily life–an obvious ethnic diversity–made up of continuous waves of immigrants that keep moving this country forward.