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Social Media and Americans
By Mari D. González
According to a study conducted by MarketingCharts only 32% of Americans aged 18-64 rate social media’s importance a top priority. The report adds, “That makes Americans about 20% less likely than average respondent across 24 markets to consider social media important to them.”
International Social Media
“On a global scale, social media is rated important (top-2 box) by the highest proportion of respondents in Turkey (64%), Brazil (63%), Indonesia (62%), China (61%) and Saudi Arabia (59%). By comparison, social is important to the smallest proportion of respondents in France (17%) and Japan (24%).” MarketingCharts Staff
Coffee with SES World Trotters
In San Francisco downtown with Ouali Benmeziane founder of Web Congress and Massimo Burgio from Global Search Interactive.
On Social Media and Culture
“Culture is the study of groups. Social Media is all about groups. Thus, Social Media promotes and creates culture.” Mari D. González
English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)
Social Media and Storytelling
English: Story telling at Ancient Technology Centre, Cranborne Gayle Ross, visiting from the USA, tells traditional stories of the Cherokee people in the Earth House. (Photo credit: Wikipedia)
“Social Media can be storytelling, a source of information and a communication tool but…it [also] allows us to form emotional bonds and express our emotions online.” –Frankie De Soto, MFA
“Social media is about people telling their stories, insisting in their humanity…[and] storytelling about their products…. Allowing anyone, anywhere to tell their stories and connecting with each other. It’s what I call the Age of Positive Disruption.” –Jose Antonio Vargas
Facebook Ten Top Countries
By Mari D. González
Last year, the August 13, 2010, Huffington Post’s Huffpost Tech, listed the following countries as the top Facebook users:
- U.S.
- U.K.
- Indonesia
- Italy
- India
- France
- Germany
- Mexico
- Turkey
- Canada
This year, as of July 5, Check Facebook, a Facebook marketing statistics site, contains a slightly different list of top Facebook countries:
- U.S.
- Indonesia
- U.K.
- India
- Turkey
- Mexico
- Philippines
- France
- Brazil
- Italy
What makes these countries top users?
- extensive access to Internet
- high population numbers
- users’ affinity for U.S. culture
- familiarity with the English language
- a high number of young users
- or, a combination of some or all these variables.
If you follow Internet use around the world, you might be familiar with the popularity of other social network sites such as Google’s Orkut in India and Brazil. With Brazil making this year’s list, one can speculate that users are moving from Orkut to Facebook. Yet, only 31.46% of Brazilian online users are on Facebook.
As for Indonesia, Turkey, Mexico, and the Philippines, 100% of online users are on Facebook, which means no other social-network or online communication platform is competing.
Why isn’t China on the list? China’s government prevents Internet users in China from accessing Facebook. The most popular site in China is RenRen, which can be accessed in the U.S. and is supported by U.S. investors.
Another question: Are the top 10 Facebook countries selected based on the percentage of each country’s total population of active online users or on the total number of users?
For example, 30% of Mexico’s total population (112,322,757 x .3 = 33,696,825) are Facebook users but 70% of Canada’s (34,507,000 x .7 = 24,154,900). It appears that Mexico made the list based on population-number advantage, and Canada was dropped because of its smaller population.
Edited by Connie Cobb
IXMATI 