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Social Media and Americans
By Mari D. González
According to a study conducted by MarketingCharts only 32% of Americans aged 18-64 rate social media’s importance a top priority. The report adds, “That makes Americans about 20% less likely than average respondent across 24 markets to consider social media important to them.”
International Social Media
“On a global scale, social media is rated important (top-2 box) by the highest proportion of respondents in Turkey (64%), Brazil (63%), Indonesia (62%), China (61%) and Saudi Arabia (59%). By comparison, social is important to the smallest proportion of respondents in France (17%) and Japan (24%).” MarketingCharts Staff
On Social Media and Culture
“Culture is the study of groups. Social Media is all about groups. Thus, Social Media promotes and creates culture.” Mari D. González
English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)
Facebook Ten Top Countries
By Mari D. González
Last year, the August 13, 2010, Huffington Post’s Huffpost Tech, listed the following countries as the top Facebook users:
- U.S.
- U.K.
- Indonesia
- Italy
- India
- France
- Germany
- Mexico
- Turkey
- Canada
This year, as of July 5, Check Facebook, a Facebook marketing statistics site, contains a slightly different list of top Facebook countries:
- U.S.
- Indonesia
- U.K.
- India
- Turkey
- Mexico
- Philippines
- France
- Brazil
- Italy
What makes these countries top users?
- extensive access to Internet
- high population numbers
- users’ affinity for U.S. culture
- familiarity with the English language
- a high number of young users
- or, a combination of some or all these variables.
If you follow Internet use around the world, you might be familiar with the popularity of other social network sites such as Google’s Orkut in India and Brazil. With Brazil making this year’s list, one can speculate that users are moving from Orkut to Facebook. Yet, only 31.46% of Brazilian online users are on Facebook.
As for Indonesia, Turkey, Mexico, and the Philippines, 100% of online users are on Facebook, which means no other social-network or online communication platform is competing.
Why isn’t China on the list? China’s government prevents Internet users in China from accessing Facebook. The most popular site in China is RenRen, which can be accessed in the U.S. and is supported by U.S. investors.
Another question: Are the top 10 Facebook countries selected based on the percentage of each country’s total population of active online users or on the total number of users?
For example, 30% of Mexico’s total population (112,322,757 x .3 = 33,696,825) are Facebook users but 70% of Canada’s (34,507,000 x .7 = 24,154,900). It appears that Mexico made the list based on population-number advantage, and Canada was dropped because of its smaller population.
Edited by Connie Cobb
Facebook vs. Face-to-Face
By Mari D. González
It is not uncommon for older generations to hold a differing perception on the use of social-network sites from that of “the young and the digital.”
Many of us assume that social-network communication or the use of social media will eventually displace the need and/or desire for in-person interactions.
Media Associate Professor, S. Craig Watkins asserts differently. He observes that young people use social-network sites as an extension of their face-to-face interactions not as a replacement and that they mostly interact in Facebook with their already-made friends and school peers. For them, social media is what for older generations the phone was.
I shall expand on this topic soon.
Invitation to Participate in a Social Media Study
You are invited to participate in a research study which will ask you about your social-network use and preferences, and the cultural characteristics you perceive in social media. My name is Mari D. González, and I am a student in the Masters in Intercultural Relations Program at the University of the Pacific, School of International Studies. You were selected as a possible participant in this study because of your interest in social-network sites.
This study will compare second-generation Latinos/Hispanics in the U.S or native-born (born in the U.S.) with at least one foreign-born parent (parent born in Latin America: Mexico, Central America and South America) vs. dominant culture (people who predominately identify as U.S.-white and do not identify with a particular U.S. ethnic minority).
You will receive a Peet’s Coffee & Tea gift card of $5.00 as a thank you for your participation. Social-network users who identify with either cultural group are encouraged to participate.
If interested, please go to Social Media Study include your email at the end of survey to contact you and set up a 45 min. phone interview. Please email me at maridgonzalez@yahoo.com for more information.
IXMATI 