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Social Media and Americans
By Mari D. González
According to a study conducted by MarketingCharts only 32% of Americans aged 18-64 rate social media’s importance a top priority. The report adds, “That makes Americans about 20% less likely than average respondent across 24 markets to consider social media important to them.”
International Social Media
“On a global scale, social media is rated important (top-2 box) by the highest proportion of respondents in Turkey (64%), Brazil (63%), Indonesia (62%), China (61%) and Saudi Arabia (59%). By comparison, social is important to the smallest proportion of respondents in France (17%) and Japan (24%).” MarketingCharts Staff
Coffee with SES World Trotters
In San Francisco downtown with Ouali Benmeziane founder of Web Congress and Massimo Burgio from Global Search Interactive.
On Social Media and Culture
“Culture is the study of groups. Social Media is all about groups. Thus, Social Media promotes and creates culture.” Mari D. González
English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)
Demographic Shift and Hispanic Marketing
Proportion of Americans who are Hispanic or Latino in each U.S. state, the District of Columbia, and Puerto Rico as of the 2020 United States Census
By Mari D. González
The demographic shift presents challenges and offers opportunities to companies and organizations that attempt to understand and serve diverse populations and their broad set of dynamics.
“Asians were the nation’s fastest-growing race or ethnic group in 2012. Their population rose by 530,000, or 2.9 percent, in the preceding year, to 18.9 million.” –U.S. Census Bureau
“Latinos now account for 17% of the U.S. population, up from 13% in 2000.” -PHC, 2011 Census
“One in six Americans is Hispanic. Ignoring Latino tastes is daft which is why American firms are at last getting serious about pursuing the Hispanic dollar.” –The Economist, May 2013
“Native Hawaiians and Other Pacific Islanders (climbing 2.2 percent to about 1.4 million), American Indians and Alaska Natives (rising 1.5 percent to a little over 6.3 million), and blacks or African-Americans (increasing 1.3 percent to 44.5 million) followed Asians and Hispanics in percentage growth rates.” –U.S. Census Bureau
This growth and demographic shift presents challenges and offers opportunities to companies and organizations that attempt to understand and serve diverse populations and their broad set of dynamics.
Digital Hispanics: What Has Changed?
Deutsch: Der Digitale Graben (vgl. 1. Abbildung); Karte ohne Jahr. فارسی: مقایسه وضعیت کشورهای دنیا. 中文: 人均電腦數量. (Photo credit: Wikipedia)
By Mari D. González
In March 7, 2013 almost a year ago, the Pew Research Hispanic Trends Project published the report “Closing the Digital Divide: Latinos and Technology Adoption” and today the US Hispanics Go Digital Infographic, posted in January 13, 2011 -almost two years ago, is making its rounds again as the most popular discussion at LinkedIn’s Hispanics in Social Media group discussion board.
The main question remains -What has changed for online Latinos since 2011 and since the beginning of this year?
IXMATI 