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Facebook Ten Top Countries

By Mari D. González

Last year, the August 13, 2010, Huffington Post’s Huffpost Tech, listed the following countries as the top Facebook users:

  1. U.S.
  2. U.K.
  3. Indonesia
  4. Italy
  5. India
  6. France
  7. Germany
  8. Mexico
  9. Turkey
  10. Canada

This year, as of July 5, Check Facebook, a Facebook marketing statistics site, contains a slightly different list of top Facebook countries:

  1. U.S.
  2. Indonesia
  3. U.K.
  4. India
  5. Turkey
  6. Mexico
  7. Philippines
  8. France
  9. Brazil
  10. Italy

What makes these countries top users?

  • extensive access to Internet
  • high population numbers
  • users’ affinity for U.S. culture
  • familiarity with the English language
  • a high number of young users
  • or, a combination of some or all these variables.

If you follow Internet use around the world, you might be familiar with the popularity of other social network sites such as Google’s Orkut in India and Brazil. With Brazil making this year’s list, one can speculate that users are moving from Orkut to Facebook. Yet, only 31.46% of Brazilian online users are on Facebook.

As for Indonesia, Turkey, Mexico, and the Philippines, 100% of online users are on Facebook, which means no other social-network or online communication platform is competing.

Why isn’t China on the list? China’s government prevents Internet users in China from accessing Facebook. The most popular site in China is RenRen, which can be accessed in the U.S. and is supported by U.S. investors.

Another question: Are the top 10 Facebook countries selected based on the percentage of each country’s total population of active online users or on the total number of users?

For example, 30% of Mexico’s total population (112,322,757 x .3 = 33,696,825) are Facebook users but 70% of Canada’s (34,507,000 x .7 = 24,154,900). It appears that Mexico made the list based on population-number advantage, and Canada was dropped because of its smaller population.

Edited by Connie Cobb

Latinas Use of Social Media

By Mari D. González

Brazilian market research firm Sophia Mind reports some preliminary differences in social-network sites use between American and U.S. Latinas -women from Latin America including women of Brazilian descent.

Sophia Mind summarizes, “while American women use social networks mostly to connect with friends and family, [Latina women in the U.S., Brazil, Argentina and Mexico] use social nets to find information on products and services” (Malykhina, 2010, ¶ 4).  The study notes the lack of culturally relevant content for Latina women in the U.S., and concludes that only 21% U.S. Latinas/Hispanic women feel social networks meet their needs.