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Latinas Use of Social Media

By Mari D. González

Brazilian market research firm Sophia Mind reports some preliminary differences in social-network sites use between American and U.S. Latinas -women from Latin America including women of Brazilian descent.

Sophia Mind summarizes, “while American women use social networks mostly to connect with friends and family, [Latina women in the U.S., Brazil, Argentina and Mexico] use social nets to find information on products and services” (Malykhina, 2010, ¶ 4).  The study notes the lack of culturally relevant content for Latina women in the U.S., and concludes that only 21% U.S. Latinas/Hispanic women feel social networks meet their needs.