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Las Redes Sociales y Su Negocio

social media

Aprenda a utilizar las plataformas de redes sociales como LinkedIn, Facebook, Twitter, y YouTube para promover su negocio o sus servicios profesionales.

Comience creando una estrategia sencilla pero con objetivos claros para definir cual plataforma es la mas apropiada para cumplir su meta de negocio.

Mientras estas redes sociales son gratis, se necesita bastante inversión de tiempo.  Es por eso que es necesario ser estratégico y planear por adelantado. En este taller interactivo aprenderá a detallar lo que le ofrece cada red social y cuales son las herramientas mas convenientes para cumplir sus objetivos y como utilizarlas de la mejor manera.

Para mas información incluyendo como registrarse, precio, fecha y lugar vaya a la pagina del Centro Renaissance.

Activist and Jornalist

Jorge RamosJorge Ramos’ track record as one the best journalists in the U.S. cannot be dismissed by his activism. Yet, simple-minded people who see the world as either/or and feel threatened by his influence wished they could so.

Spanish-dominant Bilingual Youth

Bilingual youth who construct their vocabulary between what they learned at home in Spanish and what they learned at school or work in English are more comfortable with a casual language among their peers that mixes phrases and words of these two languages.

According to my study of language preferences in digital media among 18-25 year-old Latinos/Hispanics, the less acculturated ones side with Spanglish-themed programming such as the no longer existing Univision-owned radio station “La Kalle,” because mainstream media does not resonate with who they are collectively.

Digital Divide and Latinos: A Comcast Opportunity

 

[College] InternetForAllNow

 

By Mari D. González

 

Many argue that Latinos are ahead of the curve when it comes to online interactions—gaming and social media consumption—but they might ignore the fact that 30 percent of Latino families, including school children, college students and working parents, do not have access to basic Internet services at home simply because they cannot afford it. They are deprived of fully participating in and contributing to a society that now depends on Internet as it once depended on home phone services.

Internet services are no longer an option as cable TV. Internet is not just about consuming entertainment. We are now required to complete employment and college applications online and research homework via the World Wide Web. Some wealthy school districts even require students to watch educational online courses to enrich the classroom teaching.

Do we want a society divided by the ability to access information and make use of an essential technology such as the Internet? Do we want low-income Latinos to be relegated to a segment that “over indexes” on consumption? Or, do we want them to be active participants, contributors, and creators online? Affordable Internet services should be the right for every family in the U.S.

Comcast Opportunity

Comcast has fallen short in signing up people in need for its $10-per month service “Internet Essentials”—a program started to ensure the NBC Universal merger in 2011. Now that Comcast has proposed acquisition of Time Warner Cable, the Federal Communications Commission must be pressured to require Comcast to 1) Extend Internet Essentials to all low-income households, 2) Increase Internet Essentials subscribers until the program reaches 80% adoption—which is now at 14%, and 3) Create a strategic plan to close the Digital Divide by allocating funds for non-profits to assist in achieving subscriber goals.

Join the #Internet4All movement! Sign the petition: Demand Affordable Internet for All

Social Media and Americans

By Mari D. González

According to a study conducted by MarketingCharts only 32% of Americans aged 18-64 rate social media’s importance a top priority. The report adds, “That makes Americans about 20% less likely than average respondent across 24 markets to consider social media important to them.”

Ipsos-Importance-of-Social-Media-to-Americans-Oct2013International Social Media

“On a global scale, social media is rated important (top-2 box) by the highest proportion of respondents in Turkey (64%), Brazil (63%), Indonesia (62%), China (61%) and Saudi Arabia (59%). By comparison, social is important to the smallest proportion of respondents in France (17%) and Japan (24%).” MarketingCharts Staff

Super Bowl and American Ethos

By Mari D. González

If one wonders what the U.S. American ethos is, one can see it fully represented in the Super Bowl ads–the dreams, the myths, the wishes, the ideal values, the perceived beauty, the wishful thinking, and what should or could be.

It is great to witness that finally, those ideal values have been updated to be more inclusive and to reflect what most of us observe daily in the U.S. —an obvious ethnic diversity–made up of continuous waves of immigrants that keep moving this country forward.

Coffee with SES World Trotters

Coffee with SES World Trotters

In San Francisco downtown with Ouali Benmeziane founder of Web Congress and Massimo Burgio from Global Search Interactive.

On Social Media and Culture

“Culture is the study of groups. Social Media is all about groups. Thus, Social Media promotes and creates culture.” Mari D. González

English: Infographic on how Social Media are b...

English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

Digital Hispanics: What Has Changed?

Deutsch: Der Digitale Graben (vgl. 1. Abbildun...

Deutsch: Der Digitale Graben (vgl. 1. Abbildung); Karte ohne Jahr. فارسی: مقایسه وضعیت کشورهای دنیا. 中文: 人均電腦數量. (Photo credit: Wikipedia)

By Mari D. González ​

In March 7, 2013 almost a year ago, the Pew Research Hispanic Trends Project published the report “Closing the Digital Divide: Latinos and Technology Adoption” and today the US Hispanics Go Digital Infographic, posted in January 13, 2011 -almost two years ago, is making its rounds again as the most popular discussion at LinkedIn’s Hispanics in Social Media group discussion board.

The main question remains -What has changed for online Latinos since 2011 and since the beginning of this year?

Social Media and Storytelling

English: Story telling at Ancient Technology C...

English: Story telling at Ancient Technology Centre, Cranborne Gayle Ross, visiting from the USA, tells traditional stories of the Cherokee people in the Earth House. (Photo credit: Wikipedia)

“Social Media can be storytelling, a source of information and a communication tool but…it [also] allows us to form emotional bonds and express our emotions online.” –Frankie De Soto, MFA

“Social media is about people telling their stories, insisting in their humanity…[and]  storytelling about their products…. Allowing anyone, anywhere to tell their stories and connecting with each other. It’s what I call the Age of Positive Disruption.” –Jose Antonio Vargas