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Digital Divide and Latinos: A Comcast Opportunity
![[College] InternetForAllNow](https://ixmaticommunications.files.wordpress.com/2014/12/college-internetforallnow.jpg)
By Mari D. González
Many argue that Latinos are ahead of the curve when it comes to online interactions—gaming and social media consumption—but they might ignore the fact that 30 percent of Latino families, including school children, college students and working parents, do not have access to basic Internet services at home simply because they cannot afford it. They are deprived of fully participating in and contributing to a society that now depends on Internet as it once depended on home phone services.
Internet services are no longer an option as cable TV. Internet is not just about consuming entertainment. We are now required to complete employment and college applications online and research homework via the World Wide Web. Some wealthy school districts even require students to watch educational online courses to enrich the classroom teaching.
Do we want a society divided by the ability to access information and make use of an essential technology such as the Internet? Do we want low-income Latinos to be relegated to a segment that “over indexes” on consumption? Or, do we want them to be active participants, contributors, and creators online? Affordable Internet services should be the right for every family in the U.S.
Comcast Opportunity
Comcast has fallen short in signing up people in need for its $10-per month service “Internet Essentials”—a program started to ensure the NBC Universal merger in 2011. Now that Comcast has proposed acquisition of Time Warner Cable, the Federal Communications Commission must be pressured to require Comcast to 1) Extend Internet Essentials to all low-income households, 2) Increase Internet Essentials subscribers until the program reaches 80% adoption—which is now at 14%, and 3) Create a strategic plan to close the Digital Divide by allocating funds for non-profits to assist in achieving subscriber goals.
Join the #Internet4All movement! Sign the petition: Demand Affordable Internet for All
Social Media and Americans
By Mari D. González
According to a study conducted by MarketingCharts only 32% of Americans aged 18-64 rate social media’s importance a top priority. The report adds, “That makes Americans about 20% less likely than average respondent across 24 markets to consider social media important to them.”
International Social Media
“On a global scale, social media is rated important (top-2 box) by the highest proportion of respondents in Turkey (64%), Brazil (63%), Indonesia (62%), China (61%) and Saudi Arabia (59%). By comparison, social is important to the smallest proportion of respondents in France (17%) and Japan (24%).” MarketingCharts Staff
Super Bowl and American Ethos
By Mari D. González
If one wonders what the U.S. American ethos is, one can see it fully represented in the Super Bowl ads–the dreams, the myths, the wishes, the ideal values, the perceived beauty, the wishful thinking, and what should or could be.
It is great to witness that finally, those ideal values have been updated to be more inclusive and to reflect what most of us observe daily in the U.S. —an obvious ethnic diversity–made up of continuous waves of immigrants that keep moving this country forward.
Coffee with SES World Trotters
In San Francisco downtown with Ouali Benmeziane founder of Web Congress and Massimo Burgio from Global Search Interactive.
On Social Media and Culture
“Culture is the study of groups. Social Media is all about groups. Thus, Social Media promotes and creates culture.” Mari D. González
English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)
Social Media and Storytelling
English: Story telling at Ancient Technology Centre, Cranborne Gayle Ross, visiting from the USA, tells traditional stories of the Cherokee people in the Earth House. (Photo credit: Wikipedia)
“Social Media can be storytelling, a source of information and a communication tool but…it [also] allows us to form emotional bonds and express our emotions online.” –Frankie De Soto, MFA
“Social media is about people telling their stories, insisting in their humanity…[and] storytelling about their products…. Allowing anyone, anywhere to tell their stories and connecting with each other. It’s what I call the Age of Positive Disruption.” –Jose Antonio Vargas
Social Media Course in Spanish
My iPhone 4 home screen (Photo credit: Robert Scoble)
Curso Las Redes Sociales y Su Negocio
Fecha: Martes, 3 de Diciembre
Hora: 6:00-9:00 PM
Dirección: 1115 3rd St. San Rafael, CA 94901
Aprenda a utilizar las plataformas de redes sociales como LinkedIn, Facebook, Twitter, Yelp y YouTube para promover su negocio o sus servicios profesionales.
Comience creando una estrategia sencilla pero con objetivos claros para definir cual plataforma es la mas apropiada para cumplir su meta de negocio. Mientras estas redes sociales son gratis, se necesita bastante inversión de tiempo. Es por eso que es necesario ser estratégico y planear por adelantado.
En este taller interactivo aprenderá a detallar lo que le ofrece cada red social y cuales son las herramientas mas convenientes para cumplir sus objetivos y como utilizarlas de la mejor manera. También obtendrá información importante sobre privacidad, autoridad, influencia, reputación y algunas leyes básicas para prevenir posibles riesgos.
Costo: $20 – Para registrarse online: http://rencentermarin.org/business-workshops/
Para mas información, llame a Lucero al 415-755-1115 ext. 1029
What Makes Latinos, Hispanic?
By Mari D. González
What Makes Latinos, Hispanic?
It is their pride of their culture of origin, their personal stories before coming to the U.S. and the similar challenges faced once here.
PR Newswire’s meet the media (Photo credit: robinhamman)
And, PR Newswire knows it. Their invitation for Hispanicize 2013 conference participants to showcase their national flag along with “Thier Historia,” is a great example of cultural relevance that promotes conversation in the conference and on social media.
Here is their call to action: “PR Newswire, a long-time sponsor of Hispanicize, invites Hispanicize
2013 attendees to stop by booth #8 to collect a Latin American flag sticker they can attach to their PRN “Share Your Historia” pin. PR Newswire also invites everyone to “Share Your Historia” via Twitter, hashtag: #shareyourhistoria, telling us why they retain a strong affinity to Hispanic culture.”
Note that the post does not say “collect your Hispanic flag,” but Latin American flag. Thus, when we talk about Hispanics, in reality we are talking about Latinos or people with origins in Latin America.
Facebook Ten Top Countries
By Mari D. González
Last year, the August 13, 2010, Huffington Post’s Huffpost Tech, listed the following countries as the top Facebook users:
- U.S.
- U.K.
- Indonesia
- Italy
- India
- France
- Germany
- Mexico
- Turkey
- Canada
This year, as of July 5, Check Facebook, a Facebook marketing statistics site, contains a slightly different list of top Facebook countries:
- U.S.
- Indonesia
- U.K.
- India
- Turkey
- Mexico
- Philippines
- France
- Brazil
- Italy
What makes these countries top users?
- extensive access to Internet
- high population numbers
- users’ affinity for U.S. culture
- familiarity with the English language
- a high number of young users
- or, a combination of some or all these variables.
If you follow Internet use around the world, you might be familiar with the popularity of other social network sites such as Google’s Orkut in India and Brazil. With Brazil making this year’s list, one can speculate that users are moving from Orkut to Facebook. Yet, only 31.46% of Brazilian online users are on Facebook.
As for Indonesia, Turkey, Mexico, and the Philippines, 100% of online users are on Facebook, which means no other social-network or online communication platform is competing.
Why isn’t China on the list? China’s government prevents Internet users in China from accessing Facebook. The most popular site in China is RenRen, which can be accessed in the U.S. and is supported by U.S. investors.
Another question: Are the top 10 Facebook countries selected based on the percentage of each country’s total population of active online users or on the total number of users?
For example, 30% of Mexico’s total population (112,322,757 x .3 = 33,696,825) are Facebook users but 70% of Canada’s (34,507,000 x .7 = 24,154,900). It appears that Mexico made the list based on population-number advantage, and Canada was dropped because of its smaller population.
Edited by Connie Cobb
LATISM Conference in Pictures
By Mari D. González
I attended the Latino2 Silicon Valley Conference on Saturday, June 11, 2011 in Mountain View, CA and below are my pictures.
LATISM is the largest organization of Latino/Hispanic professionals engaged in social media.
Ana Roca-Castro, LATISM founder, opened the event.
Giovanni Rodriguez, LATISM board member, explaining that Latinos are getting older slower, joining social media faster, and clicking more.
Our Key-Note Speaker, Brian Solis, Social Media Strategist and author of Engage.
The largest age segment of social media users are females between 40-59.
Brian Solis on his way out. I was able to get this picture with him.
Ana presented the most popular social network sites by Latinos with Facebook, Twitter, and Youtube topping the list, and LinkedIn in fourth place.
Juan Sepulveda from the White House Initiative on Educational Excellence for Hispanics.
Mr. Sepulveda took the social media off-line and lead us into small group discussions. His question was: With respect to technology, social media, and education, what should we start doing?
My unofficial mentor and a great colleague, Cynthia Mackey, and I at the end of the conference.
Latino2 was one of the most interactive, inspiring, and fun conferences I have ever attended.
IXMATI 