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Millennials’ High Context is Influencing American Values

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©Ixmati Communications, 2016. Unauthorized use or duplication of this material without permission from the author is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Mari D. González with appropriate and specific direction to the original content.

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By Mari D. González

I’m pleased to see how millennials are influencing our current society. They have acquired a broader awareness of their social and global environments than previous generations.

Millennials are more “contextual” or high context and have influenced the workplace and our current societal values. They are more in tune with their immediate social environment and with global happenings and expect people to have a sense of a global community. They care about world affairs and social causes.

These facts are relevant to cross-cultural communication because millennials are changing the emerging fabric of the American culture.  I’d attribute these changes to two factors. One is the circularity and interconnectedness that online communication offers. Secondly, a great majority of millennials come from cultures that are collectivists such as Latino and Asian.

More on this topic at Hiring Millennial: You’re Likely Missing the Point.


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