Latinos/Hispanics now account for 17% of the U.S. population, up from 13% in 2000. Pew Hispanic Center, 2011 Census. Hispanics will represent $1.5T in purchasing power by 2015 and 30% of the United States population by 2050. Forbes, 2012
This expansive growth offers opportunities and challenges to companies and organizations who attempt to understand and serve the broad set of dynamics of Latinos/Hispanics in the US—emerging second-generation, bilingual or English-dominant, and Spanish-dominant. Let us assess your desired target market so that you can better connect with them.
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When conducting research with diverse cultural groups, it is essential to utilize culturally and linguistically appropriate instruments. As your cultural brokers, we can effectively interpret your costumer’s perceptions, motivations, and preferences.
We specialize in segmenting the diverse U.S. Latino/Hispanic by region, country of origin, language, and acculturation levels. We conduct market segmentation and qualitative research in Spanish and English:
- Field studies
- Focus groups
- Online surveys
- Assessment of brand reputation and endorsements
- Analysis of social media testimonials and reviews
Understand, gain the trust, and attract the broad set of Latino/Hispanic consumers. Contact us for more information.