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	<title>IXMATI Communications</title>
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	<link>http://ixmaticommunications.com</link>
	<description>Intercultural Communication in Marketing and the Workplace</description>
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		<title>IXMATI Communications</title>
		<link>http://ixmaticommunications.com</link>
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		<title>World Forum for Ethics in Business</title>
		<link>http://ixmaticommunications.com/2013/05/08/world-forum-for-ethics-in-business/</link>
		<comments>http://ixmaticommunications.com/2013/05/08/world-forum-for-ethics-in-business/#comments</comments>
		<pubDate>Thu, 09 May 2013 01:45:49 +0000</pubDate>
		<dc:creator>Mari D. Gonzalez</dc:creator>
				<category><![CDATA[intercultural]]></category>
		<category><![CDATA[ethics in business]]></category>
		<category><![CDATA[Humanism]]></category>
		<category><![CDATA[international relations]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Social responsibility]]></category>
		<category><![CDATA[Sri Sri Ravi Shankar]]></category>
		<category><![CDATA[World Forum for Ethics in Business]]></category>

		<guid isPermaLink="false">http://ixmaticommunications.com/?p=1690</guid>
		<description><![CDATA[Below is the speech given at the first World Forum for Ethics in Business (WFEB) by its co-founder Sri Sri Ravi Shankar.  He speaks of our current international and economic affairs and the social transition we are undergoing. The WFEB was held in Slovenia on March 27, 2013. “Good afternoon, ladies and gentlemen; His Excellency, &#8230; <a href="http://ixmaticommunications.com/2013/05/08/world-forum-for-ethics-in-business/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ixmaticommunications.com&#038;blog=9244002&#038;post=1690&#038;subd=ixmaticommunications&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">IMXATI</media:title>
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			<media:title type="html">Sri Sri Ravi Shankar</media:title>
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		<item>
		<title>Segmenting Latinos for Hispanic Marketing</title>
		<link>http://ixmaticommunications.com/2013/04/30/segmenting-latinos-for-hispanic-marketing/</link>
		<comments>http://ixmaticommunications.com/2013/04/30/segmenting-latinos-for-hispanic-marketing/#comments</comments>
		<pubDate>Wed, 01 May 2013 02:46:56 +0000</pubDate>
		<dc:creator>Mari D. Gonzalez</dc:creator>
				<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Hispanic and Latino Americans]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[English language]]></category>
		<category><![CDATA[Cross-cultural communication]]></category>
		<category><![CDATA[Hispanic Marketing]]></category>
		<category><![CDATA[Latino]]></category>
		<category><![CDATA[Collectivism]]></category>
		<category><![CDATA[Budweiser]]></category>
		<category><![CDATA[Second-generation Latinos/Hispanics]]></category>

		<guid isPermaLink="false">http://ixmaticommunications.com/?p=1675</guid>
		<description><![CDATA[Last year, I was approached by Lee Raymundo, MBA candidate at UCLA. He asked for an interview. He wrote: “I read your article ‘Marketing to Second-Generation Latinos’ with great interest and believe your insight would be of great value to me. I have been trying to understand the behavior and culture of second generation Latinos &#8230; <a href="http://ixmaticommunications.com/2013/04/30/segmenting-latinos-for-hispanic-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ixmaticommunications.com&#038;blog=9244002&#038;post=1675&#038;subd=ixmaticommunications&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">IMXATI</media:title>
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			<media:title type="html">market 1</media:title>
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		<title>What Makes Latinos, Hispanic?</title>
		<link>http://ixmaticommunications.com/2013/04/11/what-makes-latinos-hispanic/</link>
		<comments>http://ixmaticommunications.com/2013/04/11/what-makes-latinos-hispanic/#comments</comments>
		<pubDate>Fri, 12 Apr 2013 05:31:14 +0000</pubDate>
		<dc:creator>Mari D. Gonzalez</dc:creator>
				<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Cultural Relevance]]></category>
		<category><![CDATA[Hispanic]]></category>
		<category><![CDATA[hispanic culture]]></category>
		<category><![CDATA[Hispanicize]]></category>
		<category><![CDATA[Hispanicize 2013]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[PR Newswire]]></category>
		<category><![CDATA[share your historia]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://ixmaticommunications.com/?p=1613</guid>
		<description><![CDATA[What Makes Latinos, Hispanic? It is their pride of their culture of origin, their personal stories before coming to  the U.S. and the similar challenges faced once here. And, PR Newswire knows it.  Their invitation for Hispanicize 2013 conference participants to showcase their national flag along with &#8220;Thier Historia,&#8221; is a great example of cultural &#8230; <a href="http://ixmaticommunications.com/2013/04/11/what-makes-latinos-hispanic/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ixmaticommunications.com&#038;blog=9244002&#038;post=1613&#038;subd=ixmaticommunications&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">IMXATI</media:title>
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			<media:title type="html">PR Newswire&#039;s meet the media</media:title>
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	</item>
		<item>
		<title>Hispanic Marketing in Quotes</title>
		<link>http://ixmaticommunications.com/2013/04/10/hispanic-marketing-in-quotes/</link>
		<comments>http://ixmaticommunications.com/2013/04/10/hispanic-marketing-in-quotes/#comments</comments>
		<pubDate>Wed, 10 Apr 2013 23:52:59 +0000</pubDate>
		<dc:creator>Mari D. Gonzalez</dc:creator>
				<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Cultural Relevance]]></category>
		<category><![CDATA[Diversity in Leadership]]></category>
		<category><![CDATA[Forbes]]></category>
		<category><![CDATA[Hispanic]]></category>
		<category><![CDATA[Hispanic Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[United States]]></category>

		<guid isPermaLink="false">http://ixmaticommunications.com/?p=1607</guid>
		<description><![CDATA[THE PREMISE: &#8220;America&#8217;s corporations can no longer ignore Hispanic marketing like Mitt Romney Did.&#8221; THE RELUCTANCE: “Companies [have failed] to understand the importance of being culturally relevant because they first-and-foremost have their brand’s interests – rather than Hispanic consumer’s cultural values, preferences and passion points – at heart.&#8221; Armando Azarloza THE CHALLENGE:  &#8220;Companies are deprived &#8230; <a href="http://ixmaticommunications.com/2013/04/10/hispanic-marketing-in-quotes/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ixmaticommunications.com&#038;blog=9244002&#038;post=1607&#038;subd=ixmaticommunications&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">IMXATI</media:title>
		</media:content>

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			<media:title type="html">English: CEO of the Salt Lake Organizing Commi...</media:title>
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		<title>Mexicans: The More Segregation, the Less Assimilation.</title>
		<link>http://ixmaticommunications.com/2013/04/05/mexicans-segregation-and-aassimilation/</link>
		<comments>http://ixmaticommunications.com/2013/04/05/mexicans-segregation-and-aassimilation/#comments</comments>
		<pubDate>Fri, 05 Apr 2013 23:15:37 +0000</pubDate>
		<dc:creator>Mari D. Gonzalez</dc:creator>
				<category><![CDATA[intercultural]]></category>
		<category><![CDATA[Cultural assimilation]]></category>
		<category><![CDATA[Culture of the United States]]></category>
		<category><![CDATA[Mexican people]]></category>
		<category><![CDATA[Mexico]]></category>
		<category><![CDATA[Race and ethnicity in the United States Census]]></category>
		<category><![CDATA[United States]]></category>

		<guid isPermaLink="false">http://ixmaticommunications.com/?p=1553</guid>
		<description><![CDATA[The less segregation, the more assimilation. It is a give and take situation. The highest level of education a Latin American immigrant has, the more willing he/she is to assimilate. Yet, he/she gives up his cultural origins. In terms of their level of integration in the U.S., there are implications for both the Mexicans and &#8230; <a href="http://ixmaticommunications.com/2013/04/05/mexicans-segregation-and-aassimilation/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ixmaticommunications.com&#038;blog=9244002&#038;post=1553&#038;subd=ixmaticommunications&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ixmaticommunications.com/2013/04/05/mexicans-segregation-and-aassimilation/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">IMXATI</media:title>
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			<media:title type="html">~Altar de Muertos~</media:title>
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		<title>Generalizing Hispanics</title>
		<link>http://ixmaticommunications.com/2013/03/02/generalizing-hispanics/</link>
		<comments>http://ixmaticommunications.com/2013/03/02/generalizing-hispanics/#comments</comments>
		<pubDate>Sat, 02 Mar 2013 23:55:03 +0000</pubDate>
		<dc:creator>Mari D. Gonzalez</dc:creator>
				<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[collectivists]]></category>
		<category><![CDATA[cutcue]]></category>
		<category><![CDATA[Hispanic and Latino]]></category>
		<category><![CDATA[Hispanic Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>

		<guid isPermaLink="false">http://ixmaticommunications.com/?p=1437</guid>
		<description><![CDATA[Fast and easy analysis does not always translate into accurate analysis.  The infographic below from CutCue states that &#8220;U.S. Hispanics are very proud of their heritage and never forget where they come from.&#8221; This might be true for Latinos/Hispanics across generations—more specifically Latinos/Hispanics of Mexican descent who are the majority. However, the next statement, &#8220;They &#8230; <a href="http://ixmaticommunications.com/2013/03/02/generalizing-hispanics/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ixmaticommunications.com&#038;blog=9244002&#038;post=1437&#038;subd=ixmaticommunications&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">IMXATI</media:title>
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		<media:content url="http://ixmaticommunications.files.wordpress.com/2013/02/tumblr_mc9n2ufe4x1ru4jmko1_500.jpg?w=120" medium="image">
			<media:title type="html">tumblr_mc9n2uFE4x1ru4jmko1_500</media:title>
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		<title>Research and Opinions in Hispanic Marketing</title>
		<link>http://ixmaticommunications.com/2013/02/25/research-and-opinions-in-hispanic-marketing/</link>
		<comments>http://ixmaticommunications.com/2013/02/25/research-and-opinions-in-hispanic-marketing/#comments</comments>
		<pubDate>Tue, 26 Feb 2013 02:20:30 +0000</pubDate>
		<dc:creator>Mari D. Gonzalez</dc:creator>
				<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Hispanic Marketing]]></category>
		<category><![CDATA[opinion-based information]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://ixmaticommunications.com/?p=1435</guid>
		<description><![CDATA[My response to the post &#8220;Why Hispanic Communities Should be the Foundation of Your Hispanic Market Research&#8221; by Jose Espinoza: &#8220;There is a big difference between research-based information and opinions. Thus, constant research is needed. &#8220; Filed under: hispanic marketing Tagged: Hispanic Marketing, opinion-based information, Research<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ixmaticommunications.com&#038;blog=9244002&#038;post=1435&#038;subd=ixmaticommunications&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">IMXATI</media:title>
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		<title>Bio-Cognition and Culture</title>
		<link>http://ixmaticommunications.com/2013/02/24/bio-cognition-and-culture/</link>
		<comments>http://ixmaticommunications.com/2013/02/24/bio-cognition-and-culture/#comments</comments>
		<pubDate>Mon, 25 Feb 2013 02:47:06 +0000</pubDate>
		<dc:creator>Mari D. Gonzalez</dc:creator>
				<category><![CDATA[intercultural]]></category>
		<category><![CDATA[Cultural anthropology]]></category>
		<category><![CDATA[cultural context]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Medicine]]></category>

		<guid isPermaLink="false">http://ixmaticommunications.com/?p=1399</guid>
		<description><![CDATA[Here is an audio interview with Dr. Mario Martinez, a licensed clinical neuropsychologist, in which he talks about how our cultural contexts or social environments affect our cognition and health. Dr. Martinez is a neurologist and a clinical psychologist who studies cultural anthropology.  He draws his insights on health and longevity from these three fields.  Like &#8230; <a href="http://ixmaticommunications.com/2013/02/24/bio-cognition-and-culture/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ixmaticommunications.com&#038;blog=9244002&#038;post=1399&#038;subd=ixmaticommunications&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">IMXATI</media:title>
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			<media:title type="html">SINGAPORE LIFESTYLE And CULTURES</media:title>
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		<title>Missing the Mark on Culture</title>
		<link>http://ixmaticommunications.com/2013/02/22/enculturate-and-acculturate/</link>
		<comments>http://ixmaticommunications.com/2013/02/22/enculturate-and-acculturate/#comments</comments>
		<pubDate>Sat, 23 Feb 2013 04:38:41 +0000</pubDate>
		<dc:creator>Mari D. Gonzalez</dc:creator>
				<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[Bilingual Latinos]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[enculturation]]></category>
		<category><![CDATA[Hispanic Marketing]]></category>

		<guid isPermaLink="false">http://ixmaticommunications.com/?p=1383</guid>
		<description><![CDATA[The blog “Are Marketers Missing the Mark?” by Hispanic Market Weekly has stated that “An attitudes-based acculturation model provides a more focused lens for looking at Latinos and capturing the estimated $500 billion in purchasing power held by bicultural Hispanics” based on a report from Culturati Research &#38; Consulting. Let’s clarify that the largest percentage &#8230; <a href="http://ixmaticommunications.com/2013/02/22/enculturate-and-acculturate/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ixmaticommunications.com&#038;blog=9244002&#038;post=1383&#038;subd=ixmaticommunications&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">IMXATI</media:title>
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		<media:content url="http://upload.wikimedia.org/wikipedia/commons/thumb/c/c0/Afro-Hispanic-Americans.jpg/300px-Afro-Hispanic-Americans.jpg" medium="image">
			<media:title type="html">English: Black Hispanic and Latino Americans</media:title>
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		<title>On Political Correctness</title>
		<link>http://ixmaticommunications.com/2013/02/21/on-political-correctness/</link>
		<comments>http://ixmaticommunications.com/2013/02/21/on-political-correctness/#comments</comments>
		<pubDate>Thu, 21 Feb 2013 09:01:12 +0000</pubDate>
		<dc:creator>Mari D. Gonzalez</dc:creator>
				<category><![CDATA[intercultural]]></category>
		<category><![CDATA[archetypes]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Political correctness]]></category>

		<guid isPermaLink="false">http://ixmaticommunications.com/?p=1373</guid>
		<description><![CDATA[&#8220;Societies impose political correctness, while cultures infuse archetypes.&#8221; Mario E. Martinez, Ph.D. Filed under: intercultural Tagged: archetypes, culture, Political correctness<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ixmaticommunications.com&#038;blog=9244002&#038;post=1373&#038;subd=ixmaticommunications&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">No political correctness</media:title>
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