Cross-Culturally Made In Manhattan

By Mari D. González

I have recently started watching Telemundo’s “Una Maid en Manhattan”  soap opera during my gym visits. For all the bad rap it got by Latina activists when it first came out, its plot, content, and characters are not as bad as I expected.

Manhattan

Manhattan (Photo credit: griangrafanna)

First, the main character, a maid, Marisa Lujan, is not the stereotypical uneducated and unsophisticated type represented in Latin American dramas where Power Distance by social class is more important than ethnicity.

Second, the maid is not being class ethnified or classed down because of her ethnicity, that is, where a Latina must be from a lower social class than her white middle class boss. Marisa Lujan’s supervisor is a Latino, her middle class peers are Latinos, and the father of her suitor, a U.S. Senator, is also a Latino. In other words, this is a less stereotypical scenario of Latinos in the U.S. The characters are not “caged” in the historically negative label where Latinas are cast as maids or servants of whites in Hollywood movies. “Una Maid en Manhattan” characters have been freed from that category.

Third, the “Una Maid en Manhattan” cast includes Hispanic/Latino diversity, namely black, blonde, and in-between. Although I am still waiting to see a more indigenous, dark face a la Mario Lopez in male roles, Marisa Lujan doesn’t fit the typical protagonist role of Mexican and Venezuelan telenovelas whose producers tend to prefer actresses who are blonde, European-looking, and heavily made-up by el bisturi , or a surgical instrument.

Lastly, Marisa Lujan is not half-dressed as are Univision’s telenovela actresses–and even most of their newscasters. The half-dressed image is more representative of white-American network executives’ obsession with the “hot-as-a-pepper” stereotype they have formed than with real Latina women in the U.S. and abroad. In fact, in general Latin American countries have warmer weather but only a small proportion of the population live by the beach and actually dress that informally.

Edited by Connie Cobb

Accents Are in the Ear of the Beholder

Joven chino-mexicano en la Alameda Central

Image via Wikipedia

By Mari D. González

Personally, I love accents. They tell me that the speaker is non-native, definitely bilingual and thus, intriguing. Accents define a person socioculturally and correlate to the individual’s upbringing and ethnic, national, or group identity. Some accents are more difficult to understand, some are less melodious, and some might annoy us. Some simply take time to get used to. Yet, our evaluations are subjective and relative to our individual context or opinion.

As a medical interpreter, I am accustomed to accents others might wish to avoid. In California, there are immigrants in many different professions. From time to time, I interpret for doctors from China and India who are not understood clearly by patients with good English fluency. I have concluded that such difficulty is due to the patients’ lack of familiarity with people from China or India. Or, perhaps they are not as intrigued as I am by different accents.

Why was I prompted to write about accents? I just read a white paper on Hispanic marketing written by a South American author who speaks to the need to “diminish [one’s] accent” because “having a Spanish accent [is seen as] a minus.”

My Mexican colleagues do not discuss “accent reduction,” though they may promote better pronunciation as the way to be better understood. As a Peruvian, the white paper’s author is speaking for Peruvians and to Peruvians, not necessarily for or to other Latinos/Hispanics or for that matter to the ones who make up the majority among them, Mexicans.

According to the Pew Hispanic Center country of origin profiles (2009), Mexicans make up 65.5% of Latinos/Hispanics in the U.S. and Peruvians 1.2%. The latter are not a significant presence in any large U.S. metro area unlike Puerto Ricans, Dominicans, Salvadorians, and Cubans. Thus, this isolated “accent” perspective is too limited to consider as an overall Latino/Hispanic concern.

Based on personal observations, Peruvians demonstrate a greater desire to assimilate than Mexicans. As a Mexican myself, I find offensive to even bring it up because it indicates a desire to fit in instead of integrate. Mexicans have a different perception of assimilation and actually oppose it. This opposition might be the response to the never-ending socioeconomic friction that began with the clashing of the two cultures when the U.S. – Mexican border was in dispute and, following a war, was re-defined.

The background of the current state of Latinos/Hispanics in the U.S. is the Chicano Movement, whether we agree with it or not. The Chicano Movement is a point in history that precedes where we are as a cultural group now. It marks the second developmental stage of group identity formation, which is conflict.

The first stage is identification with the dominant culture. In other words, a desire to eliminate what makes one different from members of the dominant culture or assimilation. The author is implying being at the first developmental stage of group identity formation or having a preference for an Anglo Orientation according to the research by Vasti Torres.

I suggest that the author of the white paper become familiar with the writings of historian Rodolfo Acuña and philosopher Gloria Anzaldua, researchers such as Hayes-Bautista or Amado Padilla, and the more contemporary journalist, Gregory Rodriguez—not  because they relate to Peru’s history but because they relate to the history of Latinos/Hispanics in the U.S. and because such history left a huge mark in the consciousness of our predecessors moving them into the second stage of identity formation.

I’d love to see more research-based versus opinion-based information on the topic of assimilation, ethnic identity and the relevance of accents. We can certainly produce it. We need more new and fresh facts about these topics instead of recycling what goes viral online.

Edited by Connie Cobb

Cross-Cultural Localization Study

The Hawthorne Bridge in Portland, seen from th...

Image via Wikipedia

You are invited to participate in a research study which will ask you about your work as a localization professional.

I am a student in the Masters Program in Intercultural Relations (MAIR) at the University of the Pacific, School of International Studies and the ICI – Intercultural Communications Institute in Portland, OR.

The purpose of this research is to understand how cross-cultural knowledge is used to adapt website and mobile-based content and design to effectively communicate with the Latino/Hispanic (U.S) and the Mexican (Mexico) consumer.

If you decide to participate, you will be asked to take part in a 45-min – 1 hr phone interview at a convenient time for you. Please review the consent form and answer 5 preliminary questions at Survey Monkey-Localization beforehand.

You will receive a Pete’s Coffee & Tea gift certificate of $5.00 as a thank you for your participation. For more information, please email me at gonzalezmarid@gmail.com

Thank you in advance.

Mari D. González

Best Blog Comments: Cross-Cultural vs. Intercultural

English Language Camp 2008 SMK Taman Rinting 2 #82

Image by Roslan Tangah (aka Rasso) via Flickr

Since I published the article “Cross-Cultural vs. Intercultural,” it has consistently been the top post according to Ixmati Communications’ WordPress dashboard statistics. This article also prompted comments from two subject matter experts.

Leo Salazar wrote:

“Well written, Mari. One learns by writing, and the more I write the more I realize how little I know. I welcome the learning offered by experts such as yourself, who take the time and trouble to help me understand. It’s unfortunate that the particular writer on the Mashable, oops, I mean the well-respected social media blog, wasn’t open to your contribution.

You have, indeed, pointed out a very fundamental difference in terms. Most people who have a good command of the English language should understand that “inter-” and “cross-” have completely different meanings. You travel the interstate to go cross-country, but you can’t take the cross-state to go inter-country.”

Leo is the principal at Effective Intercultural Business. He specializes in learning and development in an intercultural context. He’s based in Amsterdam, Netherlands. More about Leo @srLeoSalazar

Joe Ray wrote:

“Good explanation, Mari. I have been working on presentation that includes some of these aspects and knew there were subtle yet contrasting differences in the terms.

I seem to hear the term cross-cultural thrown about more so than intercultural when navigating through the Latino market universe. However, much of my interaction is also with Native American tribes and have noticed that one term they use quite a bit is intertribal.

Your explanation was clear and very helpful. Much appreciated!”

Joe is the Creative Director at Estudio Ray, a branding agency that specializes in connecting with Latino consumers and in Hispanic marketing. He is based in Phoenix, Arizona. More about @JoeRayCr8iv

Facebook Ten Top Countries: Today and Last Year

Last year, the August 13, 2010, Huffington Post’s Huffpost Tech, listed the following countries as the top Facebook users:

  1. U.S.
  2. U.K.
  3. Indonesia
  4. Italy
  5. India
  6. France
  7. Germany
  8. Mexico
  9. Turkey
  10. Canada

This year, as of July 5, Check Facebook, a Facebook marketing statistics site, contains a slightly different list of top Facebook countries:

  1. U.S.
  2. Indonesia
  3. U.K.
  4. India
  5. Turkey
  6. Mexico
  7. Philippines
  8. France
  9. Brazil
  10. Italy

What makes these countries top users?

  • extensive access to Internet
  • high population numbers
  • users’ affinity for U.S. culture
  • familiarity with the English language
  • a high number of young users
  • or, a combination of some or all these variables.

If you follow Internet use around the world, you might be familiar with the popularity of other social network sites such as Google’s Orkut in India and Brazil. With Brazil making this year’s list, one can speculate that users are moving from Orkut to Facebook. Yet, only 31.46% of Brazilian online users are on Facebook.

As for Indonesia, Turkey, Mexico, and the Philippines, 100% of online users are on Facebook, which means no other social-network or online communication platform is competing.

Why isn’t China on the list? China’s government prevents Internet users in China from accessing Facebook. The most popular site in China is RenRen, which can be accessed in the U.S. and is supported by U.S. investors.

Another question: Are the top 10 Facebook countries selected based on the percentage of each country’s total population of active online users or on the total number of users?

For example, 30% of Mexico’s total population (112,322,757 x .3 = 33,696,825) are Facebook users but 70% of Canada’s (34,507,000 x .7 = 24,154,900). It appears that Mexico made the list based on population-number advantage, and Canada was dropped because of its smaller population.

Edited by Connie Cobb

CROSS-CULTURAL vs. INTERCULTURAL

By Mari D. González

Searching for blog articles on intercultural online communication, I found one on a well- respected social media blog. To my disappointment, not only did the author use “cross-cultural” to mean “intercultural” but she also argued that most people, even academics, use the terms “interchangeably”; when I tried to clarify the differences in the comments section, she responded that I didn’t need to bother explaining. This is what I wrote:

“’CROSS-CULTURAL’ means a comparison and contrast between two cultural groups. For example, my cross-cultural study of Brazilians and Mexicans when they celebrate a birthday shows that Mexicans love to focus on cooking and sharing of the food, while Brazilians love the dancing –even grandmas are dancing the samba. ‘Intercultural’ refers to what happens when people from these two groups come together. As a Mexican, I may complain that there’s not enough food, but I love the dancing and join the group. Thus, INTERCULTURAL is what happens when the two (or more) culturally-different groups come together, interact and communicate. Both terms describe important aspects of the study.”

As an interculturalist, I also found it troubling to read the author’s definition of “culture” as “layers of identity–not as groups of people.” My instructor and intercultural communication pioneer, Milton J. Bennett (1992) defines culture as “learned and shared values, beliefs, and behavior of a group of interacting people”; this is the definition I use in offline and online communication contexts.

Myron W. and Koester (1993) define intercultural communication in their book Intercultural Competence: Interpersonal Communication Across Cultures as “a symbolic, interpretative, transactional, contextual process,” which implies the engagement of culturally-different people. On the other hand, they define cross-cultural communication as “the study of a particular idea or concept within many cultures…in order to compare one culture to another…. Whereas intercultural communication involves interactions among people from different cultures, cross-cultural communication involves a comparison of interactions among people from the same culture to those from another culture.”

In the graduate program in Intercultural Relations, from day one we learn the definitions of intercultural vs. cross-cultural in the context of communication across cultures. Because social media has become “the” online platform for collaboration, learning, and exchange of knowledge, the blog author needs to learn both the correct definitions of the terms and the principles of the new media. Trying to oblige one’s ideas through new media is a thing of the past so, as a colleague of mine put it, “she is a traditionalist.”

Edited by Connie Cobb

Invitation to Participate in a Social Media Study

You are invited to participate in a research study which will ask you about your social-network use and preferences, and the cultural characteristics you perceive in social media. My name is Mari D. González, and I am a student in the Masters in Intercultural Relations Program at the University of the Pacific, School of International Studies. You were selected as a possible participant in this study because of your interest in social-network sites.

This study will compare second-generation Latinos/Hispanics in the U.S or native-born (born in the U.S.) with at least one foreign-born parent (parent born in Latin America: Mexico, Central America and South America) vs. dominant culture (people who predominately identify as U.S.-white and do not identify with a particular U.S. ethnic minority).

You will receive a Peet’s Coffee & Tea gift card  of $5.00 as a thank you for your participation. Social-network users who identify with either cultural group are encouraged to participate.

If interested, please go to Social Media Study include your email at the end of survey to contact you and set up a 45 min. phone interview. Please email me at maridgonzalez@yahoo.com for more information.

Census 2010: A Historic Background South the Border

By Mari D. Gonzalez

1810-2010:  Identity of Blended People

The more blended people in the Southern Hemisphere of America began the tedious task of being named, boxed, and “other-ed” by their settlers five centuries ago. Mexican as a nationality came about exactly two centuries ago when “La Nueva España” gained independence in 1810 and it named itself Mexico after its indigenous roots.

There wasn’t neither a country named Mexico nor “Mexicans” before then. The process for Mexicans to develop their own cultural identity began with the Mexican Revolution and culminated with La Epoca de Oro, The Golden Era, of cinema in the 1950’s and with the amazing proliferation of world-class visual art by icons such as Khalo, Rivera, Siqueiros, and Orozco who exposed a rather dignifying Mexican working class and their popular culture.

Mexicans, as any other labeled people, do not represent a particular classification but “una amalgama” between the already ethnically diverse Spaniards whose background could have been Arabic, Jew, Celt, or other from that well-mixed Southern region; slaves from Africa; and the local indigenous peoples.

“Mongrels, Bastards, Orphans, and Vagabonds”

Latin Americans, as did Latin Europeans, continue to mix and blend. According to scholar and historian Gregory Rodriguez’ (2007) research reported on his book “Mongrels, Bastards, Orphans, and Vagabonds: Mexican Immigration and the Future of Race in America,” the majority of second- and third-generation Latinos marry outside their own ethnicity.

Latinos, people with origins in Latin America, have already gone through what this country is about to. This census year, the task of boxing people, who from the beginning of history have blended despite legal, religious, and social limitations, will be incommensurable.

Hopefully, this tediousness will prompt us to give up classifying people solely on physical appearance.

El Proceso de Aculturación y la Diversidad de la Cultura Latina/Hispana

Contribución de Aurelia Fierros

Mi recopilación informativa y reflexión sobre el tema se basa más en un principio empírico y en la observación directa/periodística del fenómeno al que hoy llamamos Spanglish. No obstante, coincido con el resultado de tu estudio formal en que, sí hay una particularidad en la utilización del Spanglish por parte de la primera, segunda y hasta tercera generación de hijos de inmigrantes hispanos, cuando mezclan los idiomas que nos ocupan (inglés y español) para dar origen al híbrido que aquí tratamos de explicar. Es definitivamente distinto al utilizado -por ejemplo- por los pachucos en los años 40s y 50s.

Las palabras expresadas aquí, http://www.hispanicla.com/archive/espanol-y-spanglish/ son sólo un muestrario finito aunque se entiende que el vocabulario del Spanglish no lo es tanto, en el sentido de que -de nuevo, por ejemplo- muchos anglicismos son aceptados hoy en día como incorporaciones formales a otros lenguajes, incluido el español. El caso más explícito tal vez sea el de los vocablos de la nueva tecnología, los que día a día se incrementan y gracias al internet, un amplio público y mayormente los jóvenes, los adoptan con gran facilidad.

Por otro lado, la cuestión de las lenguas indígenas con relación al español y los inmigrantes, es otra que representa un reto no sólo en EE.UU. sino también en nuestros propios países latinoamericanos. Me encanta saber que hay quienes se apasionan en el tema al grado de enfocar sus estudios académicos a disciplinas relacionadas. El tema no tiene fin y es casi adictivo pero será siempre enriquecedor recibir sus comentarios.

Second Generation Novela or "Webnovela:"

What makes this e-novela appealing to acculturated Latinos(as)?

I watched the first five “capítulos” (chapters) of  “Vidas Cruzadas” (Crossed Lives) the first webnovela -an online limited-run soap opera featured on Univision.com. I noticed this Internet “novela” had some characteristics that set it apart from the traditional ones shown on major U.S. Spanish-language TV -Univision and Telemundo or Spanish-language TV from Latin America.

An “acculturated” e-novela

1. It is online.
2. It is bilingual. It has English subtitles.
3. It is filmed in the U.S. Yet, it feels Latina.
4. The main characters are bilingual.
5. Modern plot, not the usual Cinderella-like who is saved by the rich guy.

Vidas Cruzadas’ main female character Mariana is an U.S. second-generation professional and independent Latina whose parents emigrated from Latin America. They represent the traditional and working-class family who has achieved the American dream by giving her daughter the education they did not have. It has very good reviews by viewers as expressed on the novela’s forum. They consistently remark that it is a great production, yet that it’s too short. The webnovela it’s from 5 -8 minutes long shown three times a week with one commercial at the beginning and other embedded in the novela. For instance Mariana helps her mom dye her hair. She shows L’Oreal’s hair color package and tells her mom that she has used it before and is happy about the results. There is also a link on Univision.com on L’Oreal including information in English.

Cultural Relevance and Research

Research points out three main cultural values when targeting online U.S. Latinos/Hispanics: 1) preference for bilingual content; 2) familismo; and 3) the use of celebrities as spokespersons. I will focus on the first one and will discuss the other two later.

Bilingual Content Preferred by a Bilingual Audience

The majority of online Latinos/Hispanics prefer English content. Yet, bilingual U.S.-born or second generation, and 1.5-generation who immigrated as children, prefer English websites that include Spanish because those sites speak to their cultural identity and make them feel included (Lee Vann (2006). In fact, researchers (Singh, Baack, Kundu, & Hurtado, 2008) argue that “Language in this case… Spanish, tends to be the most visible manifestation of U.S. Hispanic identity” (p.2). According to Williamson (2006), Latinos/Hispanics appreciate “quality Spanish-language content online…. [It resonates with their] cultural pride and a feeling of community” (p. 17).

Follow

Get every new post delivered to your Inbox.

Join 214 other followers