Cross-Cultural Localization Study

November 1, 2011 Leave a Comment

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You are invited to participate in a research study which will ask you about your work as a localization professional.

I am a student in the Masters Program in Intercultural Relations (MAIR) at the University of the Pacific, School of International Studies and the ICI – Intercultural Communications Institute in Portland, OR.

The purpose of this research is to understand how cross-cultural knowledge is used to adapt website and mobile-based content and design to effectively communicate with the Latino/Hispanic (U.S) and the Mexican (Mexico) consumer.

If you decide to participate, you will be asked to take part in a 45-min – 1 hr phone interview at a convenient time for you. Please review the consent form and answer 5 preliminary questions at Survey Monkey-Localization beforehand.

You will receive a Pete’s Coffee & Tea gift certificate of $5.00 as a thank you for your participation. For more information, please email me at gonzalezmarid@gmail.com

Thank you in advance.

Mari D. González

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Filed under cross-cultural comm, intercultural, Localization/Translation Tagged with , , ,

About Mari D. Gonzalez
Mari is currently finishing a graduate program in Intercultural Relations at the University of the Pacific, School of International Studies. Her research interest is in Latinos/Hispanics as consumers of digital media; language and culture in website localization, social media, eCommerce and user interface adaptation. In 2005, she founded IXMATI Communications, a consulting firm that conducts cross-cultural market research and provides translation services. IXMATI has helped companies and organizations such as, John Muir Medical Center, The Contra Costa Times and The City of Concord to better understand the Latino/Hispanic consumer. Mari presented her research findings on bilingual digital media use at the 2009 U.C. Berkeley Globalization Conference (LISA) and she is available for speaking engagements. You can reach her at gonzalezmarid@gmail.com

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