Facebook vs. Face-to-Face

It is not uncommon for older generations  to  hold a differing perception on the use of social-network sites from that of  “the young and the digital.”

Many of us assume that social-network communication or the use of social media will eventually displace the need and/or desire for in-person interactions.

Media Associate Professor, S. Craig Watkins asserts differently. He observes that young people use social-network sites as an extension of their face-to-face interactions not as a replacement and that they mostly interact in Facebook with their already-made friends and school peers. For them, social media is what for older generations the phone was.

I shall expand on this topic soon.

About Mari D. Gonzalez
Mari is currently finishing a graduate program in Intercultural Relations at the University of the Pacific, School of International Studies. Her research interest is in Latinos/Hispanics as consumers of digital media; language and culture in website localization, social media, eCommerce and user interface adaptation. In 2005, she founded IXMATI Communications, a consulting firm that conducts cross-cultural market research and provides translation services. IXMATI has helped companies and organizations such as, John Muir Medical Center, The Contra Costa Times and The City of Concord to better understand the Latino/Hispanic consumer. Mari presented her research findings on bilingual digital media use at the 2009 U.C. Berkeley Globalization Conference (LISA) and she is available for speaking engagements. You can reach her at gonzalezmarid@gmail.com

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