Univision Network No. 1 last week

Mari D. González

Does Univision, the largest U.S. Spanish-language TV network, understand that the largest Latino/Hispanic segment -young and bilingual- want relevance and quality in media?

The emerging young Latinos/Hispanics have been complaining about the lack of quality of programming at Spanish-language TV networks and that the English-language networks neither represents them nor includes them.

With the news that Univision has taken the No. 1 spot on viewership not only among Latinos/Hispanics but across the board, perhaps Univision is finally listening to this powerful market subgroup.

About Mari D. Gonzalez
Mari is currently finishing a graduate program in Intercultural Relations at the University of the Pacific, School of International Studies. Her research interest is in Latinos/Hispanics as consumers of digital media; language and culture in website localization, social media, eCommerce and user interface adaptation. In 2005, she founded IXMATI Communications, a consulting firm that conducts cross-cultural market research and provides translation services. IXMATI has helped companies and organizations such as, John Muir Medical Center, The Contra Costa Times and The City of Concord to better understand the Latino/Hispanic consumer. Mari presented her research findings on bilingual digital media use at the 2009 U.C. Berkeley Globalization Conference (LISA) and she is available for speaking engagements. You can reach her at gonzalezmarid@gmail.com

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