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August 25, 2010
Cross-Cultural vs. Intercultural
Mari is currently finishing a graduate program in Intercultural Relations at the University of the Pacific, School of International Studies. Her research interest is in Latinos/Hispanics as consumers of digital media; language and culture in website localization, social media, eCommerce and user interface adaptation. In 2005, she founded IXMATI Communications, a consulting firm that conducts cross-cultural market research and provides translation services. IXMATI has helped companies and organizations such as, John Muir Medical Center, The Contra Costa Times and The City of Concord to better understand the Latino/Hispanic consumer. Mari presented her research findings on bilingual digital media use at the 2009 U.C. Berkeley Globalization Conference (LISA) and she is available for speaking engagements. You can reach her at gonzalezmarid@gmail.com
