Part III: A Socio-Cultural Perspective

Ethnifiying Class

By Mari D. González

How come Colombians and Iranians get upset when confused by Mexicans, at least the few I have come across. As a Mexican, I do not mind being identified as Colombian, Iranian, or any other ethnic group.

In general, people learn the “classifications of class” early in life as part of what becomes unconscious enculturative values. Most of us in the U.S., through enculturation -at home or school- or acculturation -dominant social values communicated by TV, school, or in the workplace, have learned the meaning of “ethnifying class,” or giving a particular nationality, color, or ethnicity a corresponding socioeconomic rank based on the dominant culture’s hierarchical perceptions.

Mexicans, aside from Canadians, are the only ones who cross just one border to get to the U.S. Thus, working-class families and farmers from Mexico can make it to the north less expensively than people from further south or further east.

Colombia and Iran mainly export citizens who are able to pay their way to the U.S. via “visas.” Most farmers and working-class people from those countries cannot afford to pay to cross many borders and they stay behind. In Mexico, however, the less financially-able are the ones who are more willing to risk everything “el todo por el todo” to go to the U.S.

In line with the dominant cultural stereotype, Mexicaness must equal lower class. Yet, when well-off Mexicans travel to the U.S. for business, shopping, or attending school as international students, their ethnicity is less of an issue.

Edited by Connie Cobb

About Mari D. Gonzalez
Mari is currently finishing a graduate program in Intercultural Relations at the University of the Pacific, School of International Studies. Her research interest is in Latinos/Hispanics as consumers of digital media; language and culture in website localization, social media, eCommerce and user interface adaptation. In 2005, she founded IXMATI Communications, a consulting firm that conducts cross-cultural market research and provides translation services. IXMATI has helped companies and organizations such as, John Muir Medical Center, The Contra Costa Times and The City of Concord to better understand the Latino/Hispanic consumer. Mari presented her research findings on bilingual digital media use at the 2009 U.C. Berkeley Globalization Conference (LISA) and she is available for speaking engagements. You can reach her at gonzalezmarid@gmail.com

2 Responses to Part III: A Socio-Cultural Perspective

  1. Mirko says:

    I really loved reading your blog. It was very well authored and easy to undertand. Unlike additional blogs I have read which are really not tht good. I also found your entries very interesting. In fact after reading, I had to go show it to my friend and he ejoyed it as well!

  2. Mari D. Gonzalez says:

    Great to know that you have enjoyed my posts.

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