We specialize in intercultural communication and marketing to the diverse Latino/Hispanic consumer.
Effectively interpret Latinos/Hispanics’ perceptions, motivations, and preferences through market segmentation and qualitative research in Spanish and English. Market successfully to Latinos/Hispanics with cross-cultural insights.
If the changing demographics is creating new challenges and untapped opportunities, we can guide you in the process. Expand your perception and understanding of cultural differences in order to see the advantage of reaching your consumers in their language of preference and from their cultural perspective.
With English-to-Spanish translations, you can be confident that your clients will comprehend important messages. Even when they understand English, Spanish-dominants in the U.S. prefer reading in their first language. Also English-dominants connect emotionally with Spanish—the language of their traditions.
For more information about our services, please contact us.